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This research program is designed for marketing leaders who need reliable data, clear analysis, and practical guidance to strengthen their international strategy and demonstrate global impact.
Learn moreExplore Our Consumer Research Powered by Data from Kantar Group
40% of consumers will not buy in other languages
Source: "Can't Read, Won't Buy" © CSA Research
"Can't Read, Won't Buy - B2C" research based on data from
Can't Read, Won't Buy - B2B research based on data from
This program combines the fundamental components needed to support your team’s global growth objectives:
Independent, data-driven research that helps you understand market dynamics, buyer behavior, and competitive shifts.
Practical tools that let your team model scenarios, benchmark performance, and support planning decisions with reliable data.
Direct access to analysts for focused discussions that help you interpret findings and apply them to your priorities.
The Research for Marketers Program combines research reports, analyst advisory sessions, and interactive tools. These tools include The Global Customer Experience Calculators for B2B and B2C, The Global Revenue Forecaster™, The Economic Atlas of Languages, and The Global Language Benchmarker.
Localization teams are vital to global transformation but need support to drive multi-local customer experiences.
This report examines Generative AI’s ethical and legal issues, its impact on localization, and proposes practical solutions.
New, affordable AI tools make it easy to test and optimize multimedia localization strategies.
This guide shows how LSP marketers can use Generative AI to improve planning, messaging, and content creation.
Business users expect localization. This Excel report covers B2B data from 28 countries with key insights.
CSA Research shows consumers avoid products not in their language. This Excel report covers 33 countries and 9,909 respondents.
Complete this form and our team will contact you to discuss pricing and access to this program.
