Global Language Benchmarker

The Global Language Benchmarker in brief

You need competitive benchmarking data to create an effective global content strategy. Use the Global Language Benchmarker to compare your website’s support against that of your competitors, partners, and peers. You can segment the results by revenue, profitability, headquarters location, and other factors to find the most relevant results. You will gain actionable insight to inform your language strategy and demonstrate language requirements to executives and other stakeholders.

Why use the Global Language Benchmarker

Unparalleled competitive insights

When you need comprehensive insights into global brands’ language portfolios, turn to the Global Language Benchmarker to uncover where your competitors are investing. Use the data to benchmark your strategy against industry leaders and identify new market opportunities.

Verified data

When you use the Global Language Benchmarker, you gain access to verified data on the global language and social media strategies for 3,000 global brands’ marketing websites. Use the data to develop insights into the global customer experience.

Customized benchmarking criteria

Set specific criteria for benchmarking beyond industry. You can select results based on geography, revenue, profitability, number of offices or employees, and other factors. You can use this to tailor the analysis to your business context and gain precise understanding of where you are compared to others.

Actionable recommendations

Use the Global Language Benchmarker to get actionable, data-driven recommendations. You will be able to point to facts and figures to make the case for optimizing your global language and customer experience strategy.

Why trust this data?

Based on CSA Research’s in-depth examination of the online localization portfolio of over 2,600 major brand websites (as of August 2023, with plans to expand to over 4,000 brands) in 66 verticals in 17 broad categories, combined with economic data for publicly traded companies and a list of social media presences, the Global Language Benchmarker allows you to test your localization strategy against your peers and competitors. By filtering the results by company size, geographical location, industry, and language choices, you can demonstrate how your offerings stack up against the competition.

Product features

Define your criteria

Select the criteria you need: industry, revenue, percentage of international revenue, headquarters location, and languages covered. You can use these factors to narrow results to relevant peers and competitors.

Explore global brands

When you use the Global Language Benchmarker, you gain access to insights for the marketing websites of 3,000 global brands, all verified by CSA Research analysts for accuracy. You can rely on this data for insights into language offerings and depth of customer experience.

Obtain actionable insight

Use the Global Language Benchmarker’s verified data to understand the languages and social media experiences that you need to be competitive and meet your site visitors’ expectations in order to deliver a top-notch customer experience. Explore the results to understand how your language strategy stacks up against industry leaders.

FAQs

Whether you are a large business with extensive international operations or a small business just starting your global expansion, you will benefit from the insights of the Global Language Benchmarker. If you are a large business, you will see which languages you need. If you are new to language strategy, the insights you gain will help you make your initial selections and set a long-term roadmap for expansion.

When you use the Global Language Benchmarker, you gain access to verified data for 3,000 global brands. You can rely on the data because CSA Research analysts visit each site to verify the information in addition to using automated means to double check the output. All economic data about publicly traded companies is derived from their regulatory filings.

You can rely on the data for a recent picture of your competitors and peers. We visit the sites approximately once a year to see how they have changed and track their evolution over time. Sites frequently add or drop languages, or companies are acquired or merged, all leading to significant churn. If you need to understand how priorities change, we can provide you with data for many of your competitors.

You can filter on a variety of economic, geographic, linguistic, and social network criteria in order to find what you want. Initially, you can submit requests to CSA Research analysts, but, starting in late 2023, you will be able to use a web interface to refine your searches.

If you require help in interpreting the results, our dedicated support team can assist you. You can ask questions or request advisory service to help you develop presentations or business cases using the results.

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